Thursday, March 28th, 2013
Clients frequently ask us about certain buzzwords in the mobile industry. We decided to compile our list of the most common terms used in mobile with a little of our own flair:
AES - Advanced Encryption Standard: A standard for the encryption of electronic data set forth by the U.S. National Institute of Standards and Technology.
API – Application Programming Interface: An interface designed to facilitate the communication among various software components.
App-centric – A system or process where an application is loaded before any access or mutilation of data.
ARM (based tablets) – ARM Architecture: Describes a collection of RISC microprocessors produced by ARM Holdings, a British based firm. ARM based processors comprise the majority of microprocessors used in smartphones and hard disk drives.
B2B, B2E, B2C – Business to Business, Business to Enterprise, and Business to Consumer respectively: Terms that refer to a firm whose clients and business strategy are oriented to businesses, enterprises, or consumers respectively.
BB10 – A Blackberry mobile device which features a 4G wireless connection, advanced self-correcting typing technology, and a special PIM called Blackberry Hub.
BYOD – Bring Your Own Device: The policy where employees of a company are allowed to bring personal devices to the job to access private systems and data.
CIO – Chief Information Officer: A name for an executive position in a firm which refers to the most senior person with respect to information technology and computer systems.
Cloud, SAAS – Cloud Computing or Software as a Service: Computing hardware and software facilities offered over a network, such as the internet.
CMS, mCMS – Content Management System: An interface which allows the editing or publishing of information controlled by a central system.
Consumerization – The growing trend where certain technology is first adapted by consumers, then adapted by businesses or governments.
DMZ – Computing Demilitarized Zone: An external facing sub-network which filters data to untrustworthy end-users.
EMDM, ESM, EMM, MEAM, EAM – Enterprise Mobility Management: A collection of people, technology, and controls which manage mobile development, networks, and applications.
Gartner – A large U.S. based Information Technology research and advisory firm which provides market information, data, and consulting services.
Hybrid - Mobile application software which combines the features of native and web based applications. Typically written with web based software, but still maintains some of its native capabilities.
MDM – Mobile Device Management: Software that manages and supports mobile devices across a variety of services providers, platforms, firms, and governments.
MEAP – Mobile Enterprise Application Platform: A collection of products and services which streamline the development mobile application software across a variety of platforms.
MMS – Multimedia Messaging Service: An extension of SMS (Short Message Service), MMS allows for delivery and receipt of multimedia messages between mobile phones.
Mobile First – When a firm develops mobile technology, applications, and support before developing its desktop counterpart.
MWC – Mobile World Conference: An annual convention which features a variety of mobile technology faculties which include showcases from operators, providers, vendors, and hardware manufactures in the mobile technology industry.
Native – Application software that is programed for a specific platform which allows full functionality of all the mobile device’s capabilities.
PMO – Project Management Office: The group or department within an organization responsible for the facilitation, and completion of projects.
QA – Quality Assurance: A systematic process to ensure that a set of control limits are maintained for a specific product of service.
ROI – Return on Investment: The amount of financial gain as a proportion of costs.
SAFE (Samsung) – A collection of Samsung’s proprietary mobile computing solutions which integrates mobile technology into in a given network.
SAP – A German based multinational enterprise software development company.
SDK – Software Development Kit: The software development tools which enable the creation of software for a particular device or platform.
SUP – Sybase Unwired Platform: A MEAP created by SAP which optimizes the mobile development for internal and enterprise applications.
WAN (compared to wifi) – Wide Area Network: A network which connects a group within a broad region, mainly utilized for the transmission of data within businesses and government entities and between individuals.