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  • Writer's pictureAlex Zaltsman

Should You Use Video Marketing?

by Innovimobile Administrator on August 17, 2018

There isn’t any surprise that the use of video in content marketing is popular. Did you know that YouTube is the second largest search engine on the web? Using video marketing can reach clients on a whole new level. Video marketing shouldn’t be taken lightly! If you need new ways for your App to reach more people read our reasons why you should be using video marketing for your business!

Higher SEO

Using video in your marketing efforts will help improve your SEO greatly. According to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Strong Customer Attention

Video content is proven to demand more consumer attention over anything else!

High Engagement

When you’re considering where to post your videos on social networks, remember this tip- audiences are more likely to engage, embed, share and comment on videos vs content on blogs and social sites.

Optimization Opportunities

Do you know how much of your latest blog post did readers consume? Are they reading parts and coming back later or did they share it with friends? Yes you can track your site and how long people are reading your blog posts. Videos are built with a feedback loop. You can also measure your click through rate, drop off points, or number of times watched!

Better Email Click Throughs

Nothing is worse than spending days working on an email that contains important information and updates only to find out nobody opened it! The use of video in emails has been shown to give you double the click through rates!

Video Editing

You don’t need to bring a whole video team into your office. All you need is an iPhone, tripod, microphone, lighting and a video editing service online! All of these items are inexpensive and there are many of easy online video editing sites that you can use.

Increased Customer Conversions

The number one reason you want to use more videos? To convert leads into customers. Video marketing converts more customers! 71% of marketers say video conversion rates outperform other marketing content.

Need we say more? Making videos for your business can bring you so many more opportunities. You will have to have an outline on how you want to create your video.

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